In the market there are quite a lot of Joomla SEF modules available for free as well as commercially. The Joomla SEF products normally provide the users with a control panel that will have all their SEF URLs in one place.
My recommendation is that if you are setting up a site for your self or for a client, I would recommend that you have your Joomla SEF URL's on. However one of the most common issues with having the SEF is improper Configuration of the Joomla SEF and having pages not being displayed. (Dropping template CSS files)... To make sure that this works smoothly follow the following steps and you would be fine:
log into your website directory via capnel, FTP, Plesk or any server application that you can access your Joomla files.
Back up a copy of you htaccess.txt (you might need this to revert back in the future, I am a big fan of backups )
Rename you htaccess.txt to .htaccess
Set the permissions on your .htaccess file to 755
Now Login to your Joomla Administrator account
Ensure that in the Extentions > Plugin Manager > System SEF is enabled.
Now go to Site > Global Configuration and under Meta Settings DELETE the Global Site Meta Description and Global Site Meta Tags and Select NO for Show Title Meta Tags and if you like Select NO for Author Meta Tags. (The reason you DELETE and Turn Off is because you DO NOT want meta data repeated in any pages of your site, except for Author if you wish you can keep that on.)
Now on the same at the top right hand corner set Search Engine Friendly URLs to Yes as well as Apache mod_rewrite to YES as well if you are using Apache server...
now that will work like a Charm. So as you enter each article make sure you make use of Metadata information for your Selected targeted keyword and key phrases.
Good luck...
If you would like us to configure, setup SEF URL's or Manage SEO Campaigns for you please contact our support department for further assistance.
Last Updated (Monday, 14 September 2009 14:28)
Online Marketing and Advertising for Small Businesses
Establishing a on line presence for a small business is crucial to the long term success and survival of Australian small businesses. With the current global financial crises more and more people will try and hunt for a bargain.
The question then remains is how do you find or recommend a good local bargain?
Most certainly TV, Radio and newspaper advertising can be very expansive for any small business to afford. In the past the most common form was to have your business name listed in the yellow pages, local directories and local papers these could cost in excess of $30000 per annam depending on the size of the ad.
What small businesses need to realise is that advertising such as Newspaper, TV and Radio should not be completely ignored, however need to me mindful of the costs associated with them when it comes to Return on Investment. Am I getting enough business through this campaign?
What needs to be realised is that almost every business and household in Australia has a computer and connected to the Internet, Business owners, Managers, Directors and CEO's should consider if a website is right for you.
Thanks to technology, we are more in touch with one another than ever before. Almost every single individual that we know has some form of Internet related media to communicate. If its a smart phone, 3G mobile, Internet, email, bolgs, social networking sites, Corporate site or company blog, we tend to pass on what is happening in our lives on daily basis via the Internet
A small business needs to tap in to this world of online network of connected individuals and be part of their lives. Internet is becoming the digital form of word of mouth advertising which has always been the most trusted form of introducing your business to new clients.
Word of mouth used to be a comment said about your business that could only be said when an individual is talking about your business. With Internet people publish and write about you and your services in their Website, Blog, Twitter or online forums. So now this is a written comment about your business not a just said once or twice. This becomes a permanent positive response or recommendation about your business.
This is all good however, you need to ensure that you have the tools in place to capture that new market and allow them to contact you via a website that has your contact details published or a simple online contact form. The people who have written about the products or services that you provide can also link to your website.
There are websites on the Internet that receive 1000's of referrals a day simply because people have spoken about them and recommended them on a Website, Blog, Forum or in their Social networking account such as Facebook, MySpace, twitter or many others.
So it is up to you to make sure that you survive the crunch when all others are failing. By reading this article we have received a lot of questions asking the following:
